DAVP Rules & Regulation...
NEW ADVERTISEMENT POLICY [ WITH EFFECT FROM 2nd October,2007 ]
The Directorate of Advertising & Visual Publicity (DAVP) is the nodal agency of the Government of India for advertising by various Ministries and organizations of Government of India including public sector undertakings and autonomous bodies. The primary objective of the Government in advertising is to secure the widest possible coverage of the intended content or message through newspapers and journals of current affairs as well as Science Art, Literature, Sports, Films, Cultural Affairs etc. In releasing advertisements to newspapers /journals the DAVP does not take into account the political affiliation or editorial policies of newspapers/journals. However, DAVP would avoid releasing advertisements to newspapers /journals, which incite or tend to incite communal passion, preach violence, offend the sovereignty and integrity of India or socially accepted norms of public decency and behavior.
In supercession of all earlier orders, the Government hereby lays down the New Advertisement policy with effect from 2nd October,2007.
NOTE : House Journals, Souvenirs and Annual Periodicals, will not be empanelled.
Fresh applications for empanelment may be made twice a year i.e. once at the end of February and other by the end of August.
The Applications made before February end will be considered in month of May of the same year and their contract will start w.e.f. 1 July of the same year and applications made before August end will be considered in November and their contract will start w.e.f 1st January of the next year.
The details of documents required for empanelment with DAVP is in ANNEXURE
1. RNI Registration Certificate.
2. Evidence for Circulation
(Chartered Accountant Certificate/Cost Accountant Certificate/Statutory Auditor Certificate/ABC Certificate, as applicable).
3. Copy of the annual return submitted to RNI with receiving proof.
4. A daily newspaper should furnish issues of first one month along with issues of the 9th month and 17th month of their publication.
5. Weeklies & Fortnightlies must furnish issues of preceding six months and monthlies should furnish latest 12 months issues.
5. Three copies of the commercial rate card.
6. Photocopy of the Permanent Account Number (issued by Department of Income Tax)
REQUIRED PRINT AREA
A newspaper/journal should have the following minimum print area:
PERIODICITY PRINT AREA NOT LESS THAN
Dailies 1520 Std.Col.Cms./7600 Sq. Cms.
Weeklies/ 700 Std.Col.Cms./3500 Sq.Cms.
Fortnightlies & Monthlies 960 Std. Col. Cms./ 4800 Sq.Cms.
Clause2
Government advertisements are not intended to be financial assistance to newspapers/journals. DAVP maintains a list of newspapers/journals approved for release of advertisements by empanelling acceptable newspapers/journals. DAVP will empanel only such newspapers/journals as are required for issuing advertisements of the Government of India. Care is taken to empanel newspapers/journals having readership from different sections of the society in different parts of the country.
Clause3
All Central Govt. Ministries/ Departments/ Attached & Subordinate Offices/ Field Offices shall route their advertisements, including display advertisements,through DAVP. However, they may issue tender notices directly to empanelled newspapers only at DAVP rates. PSUs, Autonomous Bodies & Societies of Govt. of India may issue all advertisements, directly at DAVP rates to empanelled newspapers, provided all classified and display advertisements
Panel Advisory Committee
There shall be a Panel Advisory Committee (PAC) for considering applications of newspapers/journals for being empanelled for receiving Government advertisements. This Committee shall be headed by Director General, DAVP and shall include Addl. Director General (Media & Communication)/Deputy Director General (Media & Communication) in the Press Information Bureau (PIB), Press Registrar/Deputy Press Registrar and Director/Deputy Secretary/ Under Secretary in the Ministry of Information & Broadcasting dealing with Print Media. The Committee will also have one representative each from the Association of big, medium and small newspapers.The recommendations of the PAC as accepted by the DG, DAVP regarding empanelment of a newspaper shall be final.
Newspapers/journals are classified into three categories, namely
i) Small, with a circulation of up to 25,000 copies per publishing day.
ii) Medium, between 25,001 and 75,000 copies per publishing day, and
iii) Big, with a circulation of above 75,000 copies per publishing day.
All newspapers/ journals seeking empanelment should comply with following:
1. It must have been uninterruptedly and regularly under publication for a period of not less than 36 months save as under:
(a) To provide special encouragement for newspapers in languages like Bodo, Garhwali, Dogri, Kashmiri, Khasi, Konkani, Maithili, Manipuri, Mizo, Nepali, Rajasthani, Sanskrit, Santhali, Sindhi, Urdu and tribal languages/dialects as certified by State Government OR newspapers published in J&K, Andaman & Nicobar Islands and North Eastern States can be considered for empanelment after 6 months of regular and uninterrupted publication. In the case of all regional and other language small & medium newspapers, the qualifying period shall be 18 months.
(b) In order to tap the readership potential of mass circulated newspapers, with a circulation of one lakh and above, such newspapers be made eligible for empanelment after a period of 1 year of regular and uninterrupted publication. The circulation claim of such newspapers will be considered only if certified by RNI or ABC.
2. It should comply with the provisions of the Press & Registration of Books Act, 1867.
3. It should not have been disqualified by DAVP in the last six years and should not be a defaulter of DAVP.
4. The period of disqualification should not exceed six years.
5. It should not have been Unestablished by RNI at the time of applying.
6. The applicant should also furnish a copy of the Certificate of Registration issued by the RNI in the name of the publisher.
7. The details of the paper like size, language, periodicity, print area and details of printing press etc. as asked for in empanelment form may be given.
8. Further, it must be substantiated that the paper is being published at a reasonable standard.
Reasonable standard, inter alia, means that
(a) The Print matter and photographs should be legible, neat, clear and without smudges, overwriting, and tampering.
(b) There should be no repetition of news items or articles from other issues.
(c) There should be no reproduction of news items or articles from other newspaper/journals and the source of news/articles should be mentioned.
(d) Masthead on its front page should carry the title of the newspaper, place, date and day of publication; it should also carry RNI Registration Number, volume & issue number, number of pages and price of newspaper/journals;
(e) The newspaper should carry imprint line as required under PRB Act; and
(f) Inner pages must carry page number, title of the paper and date of publication. For multi- editions place of publication must be mentioned in inner pages also.
(g) All the publications must carry editorial.
NOTE: The publisher must ensure that his/her publication fulfils all the norms laid down in the Policy before applying for empanelment/ rate renewal. The application form must be complete in all respects with supporting documents. Incomplete applications will not be considered.
Rate Contract
All empanelled newspapers/ publications will be asked to enter into a rate contract, which will be valid for a period of 3 years. However, a change in circulation can be accepted only once, after completion of one year from the date of rate contract, during the validity period of the rate contract, on the basis of CA/RNI/ABC certificates, as applicable, duly supported with the proof of submission of Annual Return for the previous year to RNI. However, in case of information regarding decrease in circulation from ABC/RNI, the decision of DG,DAVP will be final.
NOTE 1: Application for renewal of rate Contract can be downloaded from DAVP website.
NOTE 2: All empanelled publications must submit a copy of annual return submitted to RNI with receiving proof from RNI for the previous year , by 30th Septmeber every year ,failing which the newspaper can be deempanelled by DG,DAVP.
Regularity
The applicant should have published the newspaper on at least 25 days in each month during preceding 12 months. Weeklies should have published 46 issues during the preceding year, fortnightlies 23 issues and monthlies 11 issues during the preceding year to be considered being brought out regularly.
For all detail see government official website :
